Studies have shown that there are more than 3.6 billion global users on social media. It is also found that social people spend 2.5 hours a day on various social media platforms. The popularity of social media platforms creates a very lucrative situation for brands across various industries. Whether it is brand awareness, developing relationships with customers, or driving sales, social media has the potential to assist in reaching these goals. If you want to capitalize on the efficacy of social media, we have put together four social media tips for brand building that will help you establish your presence online.
Let’s dive right in.
Know Your Target Audience
A social media audit will allow you to locate your targeted audience and discover their engagements in terms of the content they resonate with. It will also give you insight into what your competitors are doing and how they are inculcating social media into their marketing strategies. An Omni-channel approach can surely work in your favor. Using this approach, you can use different social media channels in order to reach different audience segments. It will also save you the time and money you would spend on channels where your targeted audience isn’t active.
Your Branding Should Be Cohesive
When a visitor approaches your social media channels, they should receive your brand voice on every channel. Whether it is your bio or your logo, your brand should maintain cohesiveness, regardless of whether you are on Instagram or Facebook. Cohesiveness across different social media channels will influence how people perceive your brand. This tip is extremely important if your business operates out of different locations. Chances are that your business has multiple accounts on different social media channels. It is alright for each franchise to have different personas, but it should still portray your brand’s overall message and image.
Stay Consistent With Content
Consistency is an important part of branding, but it becomes even more important when it comes to content. Nobody wants to spill their customers’ feeds with their posts. However, at the same time, consistent sharing of content will keep your customers engaged. The best thing you can do is to benefit from a social media calendar. When you plan content in advance, you make sure the quality isn’t compromised. Once you have a content calendar in place, experiment with it a little to find out what time the engagement is highest. This will take some time, as the algorithms of social media can change unexpectedly.
Set Your Goals for Social Media
A social media strategy isn’t any different from other business goals. Your goals for social media should be measurable and specific. When setting these goals, make sure to keep the following metrics in mind.
- Followers: The number of new people attracted to your profile on a weekly basis.
- Mentions: The number of times your business is mentioned in social media activities.
- Shares: How many times your content is shared on social media.
- Conversions: The number of new customers you have won out of your social media efforts.
The Final Word
Social media is inexpensive and far more effective than other marketing channels. It is in your best interest to benefit from what it has to offer. Get in touch with us today to learn how you can establish your brand on social media.