PPC advertising is one of the most effective forms of digital marketing, as it allows you to divert traffic directly to your small business’s website. This practice results in better exposure, as well as an increase in sales. Because it is a paid privilege, the timeline for directing traffic to your website shrinks drastically. If you’re still confused, let’s take a look at a step-by-step guide to PPC advertising.
Have Clear Goals
Before you begin, always have a goal in mind. Do you want to increase sales or the number of signups? Or is it brand awareness you are looking for? Without a goal, you will only be investing in a campaign that won’t provide a profitable return on investment.
Allocate a Budget
Next up, you have to determine how much you are willing to splurge. There is no limit to spending on PPC campaigns. Therefore, it is better to start slowly rather than invest a hefty amount right away. You can increase your spending when you see the effectiveness of this technique.
Work On Your Keywords
PPC platforms such as Bing Ads and Google AdWords require specific keywords for every campaign. To succeed in the PPC game, you need to choose the correct industry-specific keywords. Research tools like Google Keyword Planner or Word Tracker can come in handy for finding the right keywords.
Bid on Those Keywords
PPC advertising is similar to an auction where you place your bids on specific keywords. This process can be expensive as many people are bidding on keywords that ran and produce results. Tools like SEM Rush help you figure out what your competitors are paying for a particular keyword, thus enabling you to adjust your bid.
Run Different Keyword Campaigns
It is perfectly alright to bid on different keywords for different products and services. However, it is better to divide those keywords into separate campaigns to make your life easier. By doing so, your targeting will become more effective.
Incorporate Keywords into Headlines and Copy
Your potential customers will search the words relevant to your products and services. While creative copywriting is great, smart use of keywords helps search engines index and rank your pages. To further improve on keyword effectiveness, make sure your content adds value. Include one or two benefits of using the product and a compelling call to action.
The Landing Page Should Be Unique
Instead of sending traffic directly to the homepage, make a unique landing page. The landing page should have similar keywords to those used in your ads. The landing page must also provide an in-depth description of the product and its benefits. If possible, add a quick explainer video to the landing page to help your customers ease through the funnel.
Setting up a Google AdWords Campaign
Here is what you need to do to set up a Google AdWords campaign.
- First of all, you need a Google account. If you already have a Gmail account, the job is half done.
- Now go to Google AdWords and sign in. Next up, you will click on the start button.
- Provide them with your website address, and press “continue.”
- The next step includes setting your budget.
- Next, choose your targeted audience. You can do so by adding location, keywords, and network options.
- Lastly, you will add your payment information, including your bank details.
We hope you benefitted from our step-by-step guide to PPC advertising. The best thing about PPC is that it gives you complete control over your bids and the budget. Hence, you know exactly where your money is going. To test the market, start small and see whether or not it works in your favor.
If you want someone to handle your PPC campaign, EUA Brand Co. has you covered. To benefit from our digital marketing services, contact us today.